Hi, My father is a businessman, but his business relies on traditional methods of doing business. I want my father to use new marketing techniques that would help them grow their business and achieve new heights. However, due to a lack of knowledge in this field, I want to ask you why innovation is important for brand growth. How does marketing help the business to grow? What kind of digital tools should be used to enhance business operations? It would be very appreciated if someone could suggest or give guidance on what marketing strategies, such as SEO, should be used to expand the growth and reach a large audience.