Digital Marketing has become a pivotal part of people’s life nowadays whether it is to buy things of day to day life or to set up a new business of their own. With the availability of internet to a large proportion of common people in the late 2000s, many global companies and organisations decided to move their business online as well which proved to be a boon for them because this idea changed the way of approach towards running a firm because with the help of online websites would have more exposure towards globally renowned products.
For instance, a report by Harvard University from 2015 showed that online market websites like amazon have gained huge profits by selling products of daily need as compared to departmental store chains like walmart , dollarama etc.
The reason they give behind this difference is the influence of the internet among the public and the time they spend on their gadgets nowadays. Another thing which goes in the favour of online marketing is the ease of starting a new business as websites like Amazon give people chance to setup their own profile from where they can sell products and earn profits. In a country like India which is a developing economy, digital marketing is quite demanding because of the people from various financial status, therefore, business owner’s have to be much more practical rather than selling products for the sake of single mass of society.
The thing which is also in the favour of online business is that it has proved to be a breakthrough for some of the young entrepreneurs, taking the case of zomato which has been founded by two dropouts from IIT has become a one of the biggest online businesses of India and an inspiration for millions of youngsters that in this technological era one can start a successful business through the internet rather than being investing hefty amount for infrastructure and other heavy taxes.so, in this way digital marketing provides a platform for youngsters to do a self-owned business.
Talking about other things which show the importance of digital marketing for business is that one can run their business without the limit of geographical factors as people can choose their desired product through their gadget rather than travelling to that place and also the option of home delivery has provided the icing on the cake. Besides these positive features, there are some cons also connected to this which are quite frequent from the last few years as more and more people are sharing their bank details online.
As a result, consumer care forums have been formed so that a pause can be implemented on the exploitation of the public through these digital platforms however a complete stop on these activities is not possible until people get aware of the things they are facing through the internet. Otherwise, this golden way of running a successful business will not be possible as the belief of some people with weak economic conditions will be shattered with fear of being deceived by these online thugs.
How critical can digital marketing been experienced by the Indian people during the Covid-19 pandemic as people used to avoid in-person dealing and at that time online shopping helped the public a lot and since then it has been on every person’s mouth because of the variety which they get on the internet. In the addition to, the strength of people using gadgets nowadays is unmatchable as compared to the previous decade so that’s why even the businesses which have dealing through showrooms or stores have also made online websites and profiles so that they don’t get lagged behind in this world of modern gadgets.
Even people have become so much dependent on internet that they firstly see the rating and reviews of a particular digital marketing company before visiting them in person.So it is quite evident that being up to dated is quite important in today’s era as one can’t run their business successfully without taking it online because convenience has become so much important in everyone’s life nowadays that they quickly turn to digital platforms for shopping and other daily tasks of theirs, that’s why the importance of digital marketing in running a business nowadays cannot be ignored.
Many educational institutions have also started various study programs related to online marketing in senior secondary classes so that students can learn about this profitable platform in their initial stage and can polish their IT skills so that they can also take benefit from this ever growing field and can start their own business through internet which provides us with vast opportunities to gain success.
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